Liquisell LLC Privacy Policy

Effective Date: October 1, 2025

Last Updated: October 12, 2025

At Liquisell LLC ("Liquisell," "Company," "we," "us," or "our"), we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at www.liquisell.com or use our real estate cash offer services.

Who We Are: Liquisell LLC is a Massachusetts-based real estate investment company (Limited Liability Company) that provides cash offers for residential properties. We help homeowners sell their properties quickly without repairs, waiting, agent fees, or hassle. We can close in as little as 7 days and buy houses in any condition across Massachusetts, New York, Florida, Texas, and surrounding areas.

Our Business Model: We are direct property buyers, not real estate agents or brokers. We purchase properties as-is for cash and handle all closing costs and paperwork.

1. Information We Collect

1.1 Personal Information You Provide

When you request a cash offer or interact with our services, we collect information that you voluntarily provide, including:

Contact Information: Full name, email address, phone number (mobile and/or landline), mailing address

Property Information: Property street address, city, state, zip code; property condition details; estimated property value; ownership status; years owned; mortgage information (balance, lender); reason for selling

Financial Information: Information necessary to evaluate your property and prepare cash offers (we do NOT collect credit card information, bank account numbers, or social security numbers)

Communication Records: Messages, phone call records, emails, text messages, and other correspondence with our team

Transaction Details: Information related to the purchase transaction, closing details, title information.

1.2 Automatically Collected Information

When you visit www.liquisell.com, we automatically collect certain information:

Device Information: IP address, browser type and version, operating system, device identifiers

Usage Data: Pages visited, time spent on pages, clicks, links clicked, navigation paths, referring website

Cookies and Tracking Technologies: We use cookies, web beacons, pixels, and similar technologies (see Section 7)

Location Data: General geographic location (city/state level) based on IP address to provide localized services.

1.3 Information from Third Parties

We may receive information about you from:

Public records (property records, tax assessments, ownership history)

Real estate databases and multiple listing services (MLS)

Property valuation and data services (e.g., Zillow, CoreLogic)

Marketing partners and lead generation services (if you submitted information through a partner site)

Social media platforms (if you interact with us on social media)

2. How We Use Your Information

We use the collected information for the following business purposes:

2.1 Primary Business Operations

Property Evaluation: Assess your property's value and condition to prepare accurate cash offers

Cash Offers: Generate, present, and negotiate cash purchase offers for your property

Transaction Management: Facilitate the closing process, coordinate with title companies, and complete the sale

Property Inspections: Schedule and conduct property walk-throughs and inspections.

2.2 Communication

Respond to Inquiries: Answer questions about our services and your cash offer via phone, text, or email

Appointment Scheduling: Coordinate property visits, inspections, and closing meetings

Updates and Notifications: Provide status updates on your offer and transaction timeline

Customer Support: Address concerns and provide assistance throughout the selling process

Phone Calls: Contact you by phone (including autodialed, prerecorded, or artificial voice calls) to discuss your property and cash offer.

2.3 Marketing (With Your Consent)

SMS/MMS Marketing: Send promotional messages, special cash offer bonuses, and service updates via text message (only with explicit opt-in consent)

Marketing Phone Calls: Contact you by phone about special offers, referral programs, and real estate investment opportunities

Email Marketing: Send newsletters, market updates, real estate tips, and information about our services

Targeted Advertising: Display relevant ads on social media platforms (Facebook, Instagram) and search engines (Google)

Referral Programs: Invite you to refer other homeowners looking to sell quickly.

2.4 Business Improvement

Website Analytics: Analyze how visitors use our website to improve functionality and user experience

Service Enhancement: Understand customer needs and improve our offer process

Market Research: Study real estate trends and market conditions.

2.5 Legal and Compliance

Legal Obligations: Comply with real estate laws, regulations, and reporting requirements

Fraud Prevention: Detect and prevent fraudulent property transactions and identity theft

Rights Protection: Enforce our Terms of Service and protect our legal rights

Record Keeping: Maintain transaction records as required by law (typically 7 years).

3. How We Share Your Information

3.1 Service Providers and Business Partners

We may share your information with trusted third parties who assist us in operating our business:

Title Companies: To conduct title searches and facilitate closing

Escrow Agents: To hold funds and coordinate the closing process

Real Estate Attorneys: To review contracts and provide legal services

Property Inspectors and Contractors: To assess property condition and estimate repair costs

Appraisers and Valuation Services: To determine accurate property values

Technology Providers: Website hosting, CRM systems, email services

SMS/Communication Platforms: To send text messages and emails

Analytics Providers: To analyze website usage

Marketing Partners: To deliver targeted advertisements

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

3.2 Real Estate Professionals and Investors

In certain circumstances, we may share information with:

Licensed Real Estate Agents/Brokers: If they assist with specific transactions

Real Estate Investors & Partners: Other investors who may participate in purchasing or managing properties

Property Management Companies: If we retain property management services for acquired properties

Wholesalers & Assignment Partners: Other real estate professionals in our network

Note: We only share information necessary for the transaction and require partners to maintain confidentiality.

3.3 Business Transfers

If Liquisell LLC is involved in a merger, acquisition, sale of assets, financing, or bankruptcy, your information may be transferred as part of that transaction. You will be notified via email and/or prominent notice on our website of any change in ownership or use of your personal information.

3.4 Legal Requirements and Rights Protection

We may disclose your information when required or permitted by law:

To comply with court orders, subpoenas, or legal processes

To respond to lawful requests from government authorities or law enforcement

To enforce our Terms of Service and other agreements

To protect the rights, property, or safety of Liquisell LLC, our users, or the public

To prevent fraud, security breaches, or illegal activities

In connection with real estate transaction reporting requirements.

3.5 With Your Consent

We may share information with other third parties when you give us explicit permission to do so.

WE DO NOT SELL YOUR PERSONAL INFORMATION TO THIRD PARTIES FOR MONETARY CONSIDERATION.

4. SMS/Text Messaging Program

Liquisell LLC operates an SMS text messaging program to communicate with property owners. If you opt in to receive SMS messages:

Message Types: You will receive transactional messages (cash offer updates, appointment confirmations) and, if you consent, marketing messages (special offers, real estate tips)

Message Frequency: Varies based on your transaction status; typically 2-10 messages per active transaction, plus up to 4 marketing messages per month (if opted in)

Costs: Standard message and data rates from your mobile carrier may apply. We do not charge for messages.

Opt-Out: Reply STOP to any message to unsubscribe immediately

Help: Reply HELP or call +1 (978) 581-2334 for assistance

Platform: We use third-party SMS platforms that comply with TCPA and CTIA guidelines.

5. Data Security

Liquisell LLC takes the security of your personal information seriously. We implement reasonable administrative, technical, and physical security measures, including:

Encryption: SSL/TLS encryption for data transmitted through our website

Secure Servers: Industry-standard secure hosting with access controls

Access Restrictions: Limited employee access on a need-to-know basis

Authentication: Password protection and multi-factor authentication for internal systems

Regular Updates: Security patches and software updates

Employee Training: Staff education on data protection and privacy practices

Vendor Requirements: Contractual security obligations for third-party service providers

Important Limitation: While we strive to protect your information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security. You provide information at your own risk.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including:

Active Transactions: For the duration of your interaction with us (typically 30-90 days for offer evaluation; additional time if proceeding to closing)

Completed Transactions: Seven (7) years after closing, as required by real estate regulations and tax law

Declined Offers: Up to three (3) years to maintain business records and comply with legal requirements

Marketing Lists: Until you opt out or request deletion

Legal Holds: Extended retention if required for litigation, investigations, or legal disputes

After the retention period expires, we securely delete or anonymize your information.

7. Cookies and Tracking Technologies

Liquisell.com uses cookies and similar technologies to enhance your experience:

7.1 Types of Cookies We Use

Essential Cookies: Necessary for website functionality (e.g., session management, form submissions)

Analytics Cookies: Help us understand how visitors use our site (e.g., Google Analytics)

Marketing Cookies: Used for targeted advertising (e.g., Facebook Pixel, Google Ads)

Preference Cookies: Remember your settings and preferences

7.2 Third-Party Tracking

We use third-party services that may collect information:

Google Analytics: Website traffic and user behavior analysis

Google Ads: Conversion tracking and remarketing

Facebook Pixel: Track conversions and target ads on Facebook/Instagram

Call Tracking: Phone call analytics to measure marketing effectiveness

7.3 Your Cookie Choices

Browser Settings: Most browsers allow you to refuse cookies or delete existing cookies

Opt-Out Tools: Use industry opt-out tools like the Network Advertising Initiative (NAI) or Digital Advertising Alliance (DAA)

Google Settings: Opt out of Google Analytics using the Google Analytics Opt-out Browser Add-on

Note: Disabling cookies may limit certain website features.

8. Your Privacy Rights

8.1 General Rights (All Users)

Regardless of your location, you have the right to:

Access: Request a copy of the personal information we hold about you

Correction: Request correction of inaccurate or incomplete information

Deletion: Request deletion of your personal information (subject to legal retention requirements)

Opt-Out of Marketing: Unsubscribe from marketing emails (click "unsubscribe") or SMS messages (reply "STOP")

Object to Processing: Object to certain uses of your information

Data Portability: Request your data in a portable format (where technically feasible).

8.2 California Residents (CCPA/CPRA Rights)

If you are a California resident, the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) provide additional rights:

Right to Know

You have the right to request:

What categories of personal information we collect

The specific pieces of personal information we have collected

The sources from which we collect information

Our business purposes for collecting information

Categories of third parties with whom we share information

Right to Delete

Request deletion of your personal information (with exceptions for legal obligations such as transaction records that must be retained for 7 years)

Right to Opt-Out of Sale/Sharing

Important: We do NOT sell your personal information for monetary consideration.

However, under CCPA, "sharing" for targeted advertising purposes may apply. We may share information with advertising platforms (Google Ads, Facebook Ads) for remarketing. You can opt out by:

Adjusting cookie settings in your browser

Contacting us at [email protected]

Right to Correct

Request correction of inaccurate personal information

Right to Limit Sensitive Information

Limit our use and disclosure of sensitive personal information (we collect minimal sensitive data)

Right to Non-Discrimination

We will not discriminate against you for exercising your CCPA rights, including by denying service, charging different prices, or providing different quality of service.

Categories of Personal Information Collected (Last 12 Months)

Identifiers: Name, email, phone, address, IP address (✓ Collected)

Personal Information: Name, address, phone, property info (✓ Collected)

Protected Classifications: Age, marital status (Rarely collected)

Commercial Information: Property transaction records, offer history (✓ Collected)

Internet Activity: Browsing history, website interactions (✓ Collected)

Geolocation Data: General city/state location (✓ Collected)

Professional/Employment Info: Job title (Rarely collected)

Sensitive Personal Information: Property ownership, limited financial info (Limited collection)

Inferences: Property preferences, selling motivation (✓ Collected)

Do We "Sell" or "Share" Personal Information?

Sale: NO. We do NOT sell personal information to third parties for monetary consideration.

Sharing for Advertising: We may share certain information (identifiers, internet activity, geolocation, inferences) with advertising platforms (Google Ads, Facebook Ads) for targeted advertising, which may be considered "sharing" under CCPA.

8.3 Massachusetts and Other State Residents

Residents of Massachusetts, Virginia, Colorado, Connecticut, Utah, and other states with comprehensive privacy laws may have similar rights. Contact us to exercise these rights.

8.4 How to Exercise Your Rights

To exercise any privacy rights:

Email: [email protected]

Phone: +1 (978) 581-2334 (Monday-Saturday, 9:30 AM - 6:30 PM EST)

Mail: 28 Church St, Ste 14 #5558, Winchester MA 01890

Verification Process

To protect your privacy, we must verify your identity before processing requests. We may ask you to provide your name, email, phone number, property address, and confirm recent interactions with Liquisell.

Authorized Agents

You may designate an authorized agent to make requests on your behalf. The agent must provide written authorization signed by you and verify their identity.

Response Timeline

We will respond to verifiable requests within 45 days (may extend by an additional 45 days if necessary). We will notify you if we need additional time or cannot fulfill your request.

No Fee

We do not charge a fee to process requests unless they are excessive, repetitive, or manifestly unfounded.

9. Third-Party Websites and Links

Our website may contain links to third-party websites, services, or resources (e.g., mortgage calculators, moving companies, title companies). Liquisell LLC is not responsible for the privacy practices or content of these external sites. We encourage you to review their privacy policies before providing any information.

10. Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from minors. If we learn we have collected information from a child under 18, we will delete it immediately. Real estate transactions require parties to be at least 18 years old (or the age of majority in their jurisdiction).

11. International Users and Data Transfers

Liquisell LLC is based in Winchester, Massachusetts, USA. Our services are primarily intended for U.S. residents. If you access our website from outside the United States, your information will be transferred to, stored, and processed in the United States, which may have different data protection laws than your country of residence. By using our services, you consent to this transfer.

12. Do Not Track Signals

Our website does not currently respond to "Do Not Track" (DNT) browser signals. However, you can control tracking through cookie settings and third-party opt-out tools mentioned in Section 7.

13. Changes to This Privacy Policy

Liquisell LLC may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations. When we make material changes:

We will update the "Last Updated" date at the top of this policy

We will post the revised policy on www.liquisell.com

For significant changes, we may provide notice via email or prominent website notification

We encourage you to review this Privacy Policy periodically. Your continued use of our services after changes constitutes acceptance of the updated policy.

14. Contact Us

For questions about this Privacy Policy or to exercise your privacy rights:

Liquisell LLC
📍 28 Church St, Ste 14 #5558, Winchester MA 01890
📞 +1 (978) 581-2334
📧 [email protected]
🌐 www.liquisell.com
Business Hours: Monday-Saturday, 9:30 AM - 6:30 PM EST

15. Governing Law

This Privacy Policy is governed by the laws of the Commonwealth of Massachusetts and applicable U.S. federal law, without regard to conflict of law principles. Any disputes will be resolved in accordance with the dispute resolution provisions in our Terms of Service.